For owners 1–3 years from selling

See what a buyer would take off your price — and fix it before they ask.

Type in four numbers (or connect QuickBooks) and you'll see what your business is worth, what a buyer would argue against, and a plain-English to-do list to get more money when you sell.

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60-second estimate

See what a buyer would pay

Pick your trade and enter a few numbers for an instant ballpark. No signup. The real number comes from your books.

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No signup, no email. The estimate stays in your browser.

Get your diagnostic

Pick your trade to begin.

Connect QuickBooks, answer 7 questions, and see your buyer's-eye preview free. The full memo is $499.

Another trade? We're starting with HVAC, plumbing, and electrical. Tell us what you run.

What you actually get

Real things in your hands. Not a chatbot, not a calculator.

Free preview
A real dollar range for your business

Not what ChatGPT guesses. A range built from your actual QuickBooks numbers and what businesses like yours have recently sold for. You see it free, in minutes.

Free preview
A list of what's lowering your sale price

The things a buyer would point to when they want to pay you less — each with the exact question they'll ask, so you can have the answer ready before they do.

$499
The full memo — your add-back defense + a quality-of-earnings-style workup

A buyer-grade write-up of what your business is really worth, every red flag ranked with its dollar impact, a 3–12 month plan to raise the price, and who would actually buy it. Every number traces back to your books.

$499
Three deliverables you can actually use

A polished PDF to forward, an editable Word version, and a live Excel model with real formulas. A real work product — like a real advisory engagement, not a chat reply.

How it works

From your books to a buyer-grade memo — in four steps.

1
Connect QuickBooks

Sign in through Intuit. Read-only — every call we make is a read, never a write. About 5 minutes.

2
Answer 7 questions

Quick context a buyer would ask about that your books don't show — your role, your customers, your team. About 3 minutes.

3
See your free preview

Your buyer-readiness score, normalized profit, value range, and top red flags — instantly, no signup, no email.

4
Unlock the $499 memo

The full memo plus all three deliverables — PDF, Word, and a live Excel model — delivered within 24–48 hours.

See an example

Here's what one HVAC owner sees when he opens his account.

An illustrative example — not a real customer. This is the kind of view you'll get from your own books: your buyer's range, what's working in your favor, and what's not.

Look at the sample
What a buyer would pay · Riverbend HVAC
$3.8M — $5.4M
Based on this business's actual profit and recent HVAC sales.
What a buyer would take off the price
One customer is 28% of revenue
$240k off
Owner-paid expenses aren't documented
$1.2M off
No written procedures for how dispatch works
Price gets cut
Pricing

One product. One price.

Start with the free preview. Pay once — $499 — only when you want the full memo. No subscription, ever.

Try it first
Free preview
$0
  • Your buyer-readiness score and normalized profit
  • A real value range from your actual books
  • Your top red flags — what a buyer would argue down
  • No signup, no email
Start the free preview
The full memo
Pre-Sale Diagnostic
$499one-time
  • Everything in the preview, in full
  • A documented add-back defense — every item traceable to the transaction
  • A quality-of-earnings-style workup of what a buyer's team will raise
  • Every red flag ranked with its dollar impact, plus a 3–12 month plan to raise the price
  • Three deliverables: PDF, editable Word, and a live Excel model
  • Delivered within 24–48 hours; yours to keep
Start your diagnostic
Honest about what it is: a formal Quality of Earnings from a CPA firm runs $25,000–$75,000 and adds proof-of-cash testing we don't do. The $499 memo is the owner-facing version — the same questions a buyer asks, answered from your own books, at a price that makes sense before you've sold. We won't pretend it's more than that.

Your information is yours.

You're connecting your QuickBooks and answering questions about your business. We take that seriously.

Your files are encrypted — the same kind of protection your bank uses. Nobody at our company can read them without a real reason, and every time it happens, you can see when and why.

Your information never trains anyone's AI. Not ours. Not anyone else's.

Nothing leaves your account unless you choose. We don't sell anything to brokers or buyers. When you let someone in, you decide what they see and for how long. You can cut them off anytime.

Delete your account whenever you want. We erase everything within 30 days — no "please call us to cancel," no hoops.

See what your business is worth.

Sixty seconds. Four numbers. No signup. No email. Just a real answer.

Try it now