Commercial Refrigeration · pre-sale diagnostic

See what a buyer would really pay for your commercial refrigeration business.

A few minutes of read-only financials and a handful of questions surfaces what a buyer would discount your refrigeration business for — how much of the top line is recurring service and PM contracts versus one-time install, the grocery- and restaurant-chain concentration they'll probe, and the EPA-608 technician depth and truck-fleet bill they weigh. Preview is free; $499 for the full memo.

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  • Read-only QuickBooks
  • $499 one-time
60-second estimate

What would a buyer pay?

Enter two numbers for an instant Commercial Refrigeration ballpark. No signup — the real number comes from your books.

Commercial Refrigeration Live
No signup, no email. The estimate stays in your browser.
3.5–6.0×
Where lower-middle-market commercial refrigeration contractors trade on EBITDA. Your spot inside it is what we compute from your books.
37
Real checks a buyer would run, straight off your own QuickBooks — dialed in for Commercial Refrigeration.
$499
One-time, before any offer’s on the table. A formal earnings review from a CPA firm runs $25K–$75K — and it works for the buyer, not you.
The buyer’s playbook

The questions a buyer asks to pay you less.

We answer each one from your books first — so you fix the story before a diligence team writes the number.

You are the lead technician and the salesperson

In most refrigeration shops the owner is the one who commissions the rack systems, diagnoses the hardest compressor calls, and holds the chain relationships. A buyer treats that as buying your hands and your contacts rather than a transferable business — if the diagnostic skill and the accounts leave with you, the service promise collapses. Owner-as-lead-tech is the single biggest haircut applied to this trade, and certified refrigeration techs are too scarce to backfill quickly.

One or two chains carry the company

If a single grocery, restaurant, or convenience chain makes up an outsized share of revenue, a buyer prices the risk that it re-bids its national service or slows store growth — and that the account knows it's load-bearing and can squeeze you on price. Some conservative SBA lenders cap how much of one customer they'll underwrite at all, so heavy chain concentration pulls the value toward the floor.

Too little of your revenue is on service contracts

Buyers pay the most for the recurring book — service and preventive-maintenance agreements with 24/7 emergency coverage that survive a change of ownership, sticky because a down cooler is spoiled inventory and a health-code failure. If most of your top line is one-time install and time-and-material break-fix, a buyer treats it as harder to repeat and prices it below a competitor with a deep contract base.

A truck-fleet and refrigerant bill they assume you've deferred

A financial buyer normalizes maintenance capex up to replacement and assumes a service-truck and recovery-tooling refresh in the first year or two — money straight off the cash flow they're buying. The EPA AIM Act shift to low-GWP A2L refrigerants adds a real diligence question about whether your tooling and stock are already compliant. Without a documented fleet schedule and an A2L-ready answer, they assume the worst.

What it’s worth

The levers that move the multiple —
and what each is worth.

Each lever is sized for a typical $3m–$5m revenue commercial refrigeration contractor, install + recurring service/pm mix — about $500K EBITDA. Same number whether we frame it as “what a buyer discounts” or “what you keep by fixing it.”

Medium effort
$200K$350K

Grow the sticky service and preventive-maintenance base

Put every walk-in, rack system, reach-in, and ice machine you install or repair onto a scheduled PM agreement, and price a real 24/7 emergency-service tier as contracted revenue rather than ad-hoc favors. Because refrigeration failure is food-safety-critical, that recurring book is the most durable revenue you have — it's the highest-leverage play a refrigeration owner has, and it lifts the multiple buyers across every type will pay.

adds about 0.40.7× to your multiple · usually takes 12–24 months

Heavier lift
$150K$300K

Get out of the field and build certified technician depth

Develop a bench of EPA-608-certified technicians who can commission racks and diagnose compressors without you, and promote a service manager who dispatches, quotes, and holds the chain accounts on real field-service software. Moving the lead-tech work and the selling off your shoulders is what turns 'buying the owner' into 'buying a business' — and it's what lets the multiple climb toward an EBITDA basis.

adds about 0.30.6× to your multiple · usually takes 12–24 months

Easy win
$50K$150K

Get books, the truck fleet, and recurring contracts buyer-grade

Segment the books so the recurring service-and-PM share is visible and provable, cost parts and refrigerant per job, keep a per-asset service-truck and recovery-tooling schedule with an A2L-ready answer, and document every add-back. Clean records and a documented, compliant fleet let a buyer underwrite the business confidently and protect the price from a mid-diligence re-trade.

adds about 0.10.3× to your multiple · usually takes 3–6 months

Typical impact ranges blended from lower-middle-market transaction data, sub-$50M M&A databases, and observed consolidator pricing in the $300K–$3M EBITDA band. Directional, not a guarantee — your memo computes your actual numbers from your books.

Industry positioning

Where you’ll be measured
against the Commercial Refrigeration benchmark.

The metrics buyers grade commercial refrigeration contractors on. The diagnostic fills the “your business” column from your actual QuickBooks data.

MetricCommercial Refrigeration benchmarkYour businessWhat it means
Recurring / contracted revenue~30% of revenueYour dataHigher is better — the top multiple lever
Gross margin~35%Your dataPricing and job-costing discipline
EBITDA margin~14%Your dataWhat flows to the bottom line
Healthy customer-concentration ceilingtop customer under 20%Your dataAbove it, buyers price the risk
Typical industry growth~5% / yrYour dataBeating it can add to your multiple
Typical sale multiple3.5–6.0× EBITDAYour dataWhere the bidding starts; the levers above move you up

Benchmarks are blended industry composites, service businesses $1M–$10M revenue, 2026-Q1 — directional, not a precise bar. Your memo measures you against your own books. Connect QuickBooks to fill in your numbers

What you get

A real work product —
and a deal room you control.

The diagnostic arrives as formats you can actually use, plus a private, scoped link to share a curated package with a specific buyer — you decide, card by card, what they see.

PowerPoint pitch deck

A branded slide deck, ready to present — for the buyer meeting, the lender, or the board.

Editable Word memo

A written diagnostic that holds up with buyers, yours to edit — plain-English summary, how we rebuilt your real earnings, every add-back listed.

Live Excel model

Live formulas, not a dead printout — the path from raw profit to your real number, plus the cash-tied-up scenarios a buyer can stress-test.

  • An interactive dashboard — click into every number, with an AI assistant that only answers from your books
  • A private, scoped buyer deal room — you choose, card by card, what each buyer sees
  • Record or upload voice & video walkthroughs — walk the shop floor from your phone
  • Your add-backs written up and ready to defend — every item traceable to the exact transaction
Know your buyer

Who actually buys commercial refrigeration contractors.

Commercial refrigeration is a fragmented install-and-service trade, and the buyer pool splits by what you've built. Owner-operated, install-weighted shops where the owner is the lead tech sell mostly to individual and SBA-backed buyers acquiring a job they intend to grow. As a book tilts toward recurring service and PM contracts, diversified chain accounts, and a manager-run organization with EPA-608 technician depth, it attracts regional strategics and the private-equity-backed commercial mechanical-service platforms — the consolidators that prize exactly that recurring model, of which Service Logic (acquired by Bain Capital and Mubadala in December 2025) is the scale reference. The full memo maps which buyer looks at a company your size and how each structures a deal.

How it works

From your books to a memo that holds up with buyers — in four steps.

1

Connect QuickBooks

Read-only, through Intuit. We never write to your books. About 5 minutes.

2

Answer a short Commercial Refrigeration survey

Just what the books can’t show — agreements, key accounts, who runs the crews.

3

See the free preview

Buyer-readiness score, normalized EBITDA, value range and top flags — instantly.

4

Unlock the $499 memo

The full engine, all three deliverables, the dashboard and the buyer deal room.

Pricing

A light Quality-of-Earnings report —
at a price that fits before any offer’s on the table.

Start with the free preview. Pay once — $499 — only when you want the full memo. No subscription, no per-seat pricing.

Try it first

Free preview

$0
  • Buyer-readiness score & normalized profit
  • A real value range from your actual books
  • Top flags — what a buyer would argue down
  • No signup, no email
Pre-sale diagnostic

The full Commercial Refrigeration memo

$499 one-time
  • Everything in the preview, in full
  • 37 checks from a buyer’s earnings review, dialed in for Commercial Refrigeration — every number traceable
  • A breakdown of what moves your price — in dollars — plus how to fix each
  • Editable Word + live Excel model + PowerPoint pitch deck
  • A private, scoped buyer deal room you control
  • Three documents yours to keep + 12 months of live dashboard access
Think of it as a light Quality-of-Earnings report. A formal QoE from a CPA firm runs $25,000–$75,000 and adds proof-of-cash testing and tax-exposure review we don’t include. What we build is the heart of that review — and it works for you, with your weak-spots list kept private by default.
FAQ

Commercial Refrigeration sale questions, answered.

Most Commercial Refrigeration businesses in the $1M–$10M revenue range trade at roughly 3.5× to 6.0× normalized EBITDA, with a typical deal near 4.5×. Smaller, owner-dependent shops sit at the low end; larger, manager-run businesses with recurring revenue reach the top. Your actual number depends on your books — that's what the diagnostic computes, blending recent lower-middle-market closings, main-street marketplace sales, and academic M&A survey data.

A refrigeration valuation starts where a buyer's QoE team starts: your reported earnings as the baseline. From there come the normalizing adjustments — owner pay above market, personal trucks, family wages, one-time refrigerant-price spikes — each tied to a specific QuickBooks transaction, producing your normalized earnings. Against that we apply a multiple grounded in recent commercial mechanical-service small-business sale transactions, the closest published proxy for the trade. What moves it up or down: how much of the diagnostic work and selling only you can do, your grocery- and restaurant-chain concentration, the recurring service-and-PM versus one-time-install mix, the truck-fleet and recovery-tooling capex a buyer will normalize, and whether EPA-608-certified techs transfer. Every figure traces back to your own numbers.

A deep book of service and preventive-maintenance contracts with 24/7 emergency coverage, a diversified account mix instead of one or two chains, EPA-608-certified technician depth beyond the owner, a service manager who dispatches and holds the accounts, an A2L-ready fleet and tooling answer for the refrigerant transition, and clean, segmented books that prove the recurring share. The diagnostic scores where you sit on each and shows what moving up would be worth.

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